A really, and I mean really, nice way of tapping into the world of gif:s.

oh-so-coco:

NEW YORK, NY.

Through my new friends at tumblr headquarters I’ve recently come in contact with a very talented young photographer named Jamie. She and her fiance create these unique images that are more than a photo, but not quite a video. 

The technology to create GIF’s has been around a while but I believe its potential for both expression and impact, within the fashion world, has yet to be properly tapped. I’m super excited to see how she and others use multimedia within fashion in years to come.